Many assume that blogging is unnecessary for their eCommerce website. People are coming to your website to shop – not read educational content, right? Well, this is true to an extent, but it certainly doesn’t diminish the role and value of a quality eCommerce SEO blog.
Starting an eCommerce blog sets you apart in many different ways – it allows you to demonstrate your expertise on the products, build relationships with customers, and of course, if done right, it can be one of your most powerful revenue streams.
In this post, we will dive deeper into the importance of expert content writing for eCommerce sites – and some eCommerce blog ideas to get you started. Let’s get into it!
A. Benefits of an eCommerce Blog
Everyone knows “content is king” – but what really gives it the crown?
The primary function of any blog post is to inform and provide genuine, actionable information.
If your blog can do this and combine the technical components of SEO writing, you should be able to reap the following benefits from your eCommerce blog.
1. Drive traffic to the website
When you launch an eCommerce website, you’re facing an uphill battle with online retail giants like Walmart, Target, eBay, and of course, Amazon.
The “build it and they will come” mentality simply does not cut it for small online stores.
Consistently publishing new posts will play a huge factor in ranking on Google searches and increasing your site’s authority.
Start this process by building a list of eCommerce blog ideas – and committing to a weekly or monthly schedule to write the posts.
2. Convert traffic to revenue
An eCommerce blog is a great opportunity to tell people more about your products and the value they provide.
Use your blog post as a sales pitch – provide information on the product’s common applications, the problems it solves, and why it’s worth the investment.
In essence, a blog is a key component in the sales funnel of your online store.
3. Target your most valuable keywords
Without keywords and SEO structuring, a blog will likely function as a personal diary. eCommerce blog ideas should be based on the keywords that potential customers are typing into Google searches.
For example – say you sell outdoor clothing online. “Outdoor clothing” may be your site’s primary keyword, but your blog posts can target keywords/phrases like best-hiking clothes, best-hiking pants, winter hiking tips, etc.
This is a great way to gain traction on relevant searches – as well as promote your product catalogs.
4. Improve interlinking
Internal linking is very important for SEO – especially on eCommerce websites.
A well-planned blog post with a strong internal linking structure helps visitors navigate your store as well as sends signals to Google about which pages are most important and which topics your site should rank for.
They do a lot to improve the SEO value of websites – even if they are not getting tons of traffic.
5. Highlight the products
Maybe you sell certain products in different seasons or have deals you want to promote. Creating targeted blog posts is a great way to promote these items – and rank for trending Google searches.
For example, let’s say your eCommerce store sells women’s clothing. Writing blogs that sell products around ideas like “X Christmas Presents for Your Wife” can work to promote sales you have going – as well as provide some helpful ideas for husbands around the holidays.
6. Teaching tool for customers
By nature, blog posts are educational pieces of content. Regardless of what you sell, your eCommerce blogging ideas should be related to your industry.
For example, a website selling auto parts online can produce DIY posts for common car maintenance tasks – like changing the oil, changing tires, switching out lightbulbs, etc. Within the posts, you can cleverly insert your products as you provide a user-friendly walkthrough.
B. eCommerce Blog Post Ideas
Simply finding a blog idea can sometimes be the toughest part of the process.
With proper market research and a splash of creativity, the list of eCommerce blog ideas is practically endless. Generally, there are three categories of eCommerce blogs we see the most:
- Product-oriented blog posts
- Customer-oriented blog posts
- Company-oriented blog post
We’re going to explain these in more detail and provide some eCommerce blog topic suggestions to kickstart your ideation phase.
1. Product-Oriented Blog Posts
As the name suggests, product-oriented eCommerce SEO blog posts are intended to promote certain items within your catalog. This type of article can take many different forms. Some of the most common ones we see (and produce) include:
a. Seasonal Posts
Seasonal eCommerce blog ideas are a fantastic way to capitalize on trending searches throughout the year. These timely posts can be related to a festival, holiday, or time of year.
Some eCommerce blog ideas for Seasonal Posts:
- 5 Shoes to Wear to Coachella in 2023
- 22 Christmas Gift Ideas for Your Outdoors-Loving Husband
- 10 Items to Spruce Up Your Spring Wardrobe
- 7 Essential Gadgets for Fall Camping
- 13 Costume Ideas for Halloween
The beauty of seasonal posts is you can simply update them every year – instead of starting from scratch every time.
Studies have found that listicles generate 80% more traffic than other types of content and therefore making them one of the most common website blog ideas. These types of posts work so well because they split sections up clearly – providing a mental reprieve as the human brain can easily process them.
This is where you can highlight multiple products in your catalog – and you don’t have to limit your creativity in any way.
Some examples of listicle eCommerce blog ideas could be:
- 5 Essential Tools for Every Vanlife Conversion
- 15 Décor Items to Spice Up Your Living Room
- 5 Boxing Gloves for Beginners
- 10 Top-Rated Running Shoes for Long Distances
- 8 Travel Items to Take Abroad
One of the best parts about listicles is they can be evergreen blogs that sell products – meaning they will always provide relevant value to readers and only require small updates.
c. Post on New Launches/Sale Announcements/ News
This eCommerce blog idea is a no-brainer. Whenever you release a new product/product line or have a promotion going on – just add an update on your website blog. Here’s a prime example from Apple:
You may be doing this with press releases, email blasts, social media posts, and so on. A blog should complement these marketing activities.
These eCommerce blog topics will be:
- extremely product/benefit-centric.
- dive into the details of the offer, the features, and of course, pricing.
The formula for the new launches/sale announcements blog post will look different from product to product.
Of course, these eCommerce blog ideas have a shelf life. Take your time and plan the article out carefully – answering the FAQs and leaving no stone unturned.
d. Detailed Product Reviews
When was the last time you purchased an item online without looking at the reviews?
Studies have found that 93% of consumers say online reviews affect purchasing decisions. Hence, product reviews make fantastic blog posts. This format is especially useful for dropshipping eCommerce sites and affiliate marketers. Some people even create blogs for the sole purpose of reviewing products.
P.S.: If you are writing a product review blog as a 3rd party affiliate marketer, we recommend picking a niche and sticking to it.
Some eCommerce blog ideas around detailed product reviews can include:
- Rating the 5 Best Tents for Spring Camping
- Reviewing 7 House Batteries for Vanlife Conversions
- A Deep Dive into the New Tesla Model 3
- What I Learned After 30 Days of TULA Skincare
- Is It Worth Upgrading to the iPhone 14?
Everyone loves to visualize products – and a traditional blog post can only do so much.
Infographics can be used to supplement blog posts in a format that’s more appealing to readers. These can be used to promote a single product, the benefits, and breakdown – like this one:
Or, you can take an existing blog post and convert it to an infographic. Now, to do this, you will need to eliminate a healthy amount of text to make room for graphics. Stick to the main points and don’t go overboard.
f. Product Comparision
Product comparisons are one of the best eCommerce blog ideas out there. Almost on queue, we see a flood of these posts when the new Apple and Microsoft products come out.
You can apply this to your own products.
There are a few ways to do this.
- Start by picking two or more similar products.
- Discuss the main problem the products solve.
- Brainstorm the information that’s most valuable to buyers (benefits, features, price, reviews, etc.)
From here, you can make a final verdict or rating for each.
To start with, some eCommerce blog topics around Product comparisons post can be:
- Comparing the Top 5 Camping Tents for 2023
- The Verdict for Vanlife: AGM Batteries vs Lithium Batteries
- Apple Airpods or Sony Wireless Headphones
- Our Picks: Ranking the Top 10 Video Cards of 2022
- MacBook Alternatives: The 4 Next-Best Options
Product comparison posts are great for eCommerce stores and affiliate marketers – and provide a valuable opinion to potential buyers.
2. Customer-oriented Blog Posts Ideas
Customer-oriented blog posts are a bit more discreet in product promotion. These are intended to primarily provide readers with genuine knowledge and solve real problems. Promoting eCommerce products is secondary.
Here are some customer-centric eCommerce blog ideas to get you started.
a. How-to Guide (Tutorials)
How-to guides are the most common types of blogs on the internet.
The purpose is to teach readers something while a) promoting your brand as an expert and b) cleverly inserting your products within the context of the post.
Start by examining a common task that customers do that may lead them to your products.
eCommerce blog ideas for How-to Guide that various niche websites can use:
- How to Replace a Car Battery (auto parts store)
- How to Plant Your Garden in the Springtime (garden supply store)
- How to Set Up a Surround Sound System the Right Way (stereo store)
- How to Build a New Shed for Your Lawnmower (hardware store)
- How to Re-Decorate Your Home (furniture store)
Keep in mind, there is a fine line between providing genuine value and being spammy. Make sure unbiased insights and lessons are the primary focus of the blog.
b. Solving Customer Problems
At the end of the day, you’re not selling products – you’re selling solutions to problems. Some of the best eCommerce blog ideas are the ones that illustrate a customer’s concerns, then showcase the product(s as the answer.
For instance, let’s say you run an eCommerce store selling running shoes. Having flat feet is a common problem for some runners. You can use your blog to discuss the challenges these runners face, then advise them on the best shoes – targeting the keyphrase “running shoes for flat feet” – and promoting your products.
Some other blog ideas around solving customers’ problems could be:
- Choosing the Right Saw for Demolition (hardware store)
- How to Avoid Knee Injuries on the Basketball Court (durable medical equipment)
- How Much RAM Should You Buy for Gaming? (computer supply store)
- Common Problems with Progressive Lenses (optic store)
- How Boxers Can Preserve Their Hands (athletic store)
c. User-generated Content (Testimonials and Stories)
To reiterate, customers today have more buying options than ever before. A side effect of this is many are skeptical of brand messaging in general – they don’t want aggressive sales tactics. One of the best ways around this is to feature stories directly from other customers. These eCommerce blog ideas are like product reviews on steroids!
Patagonia does a fantastic job of incorporating customer stories into their blog:
To do this, you’ll need to tap into your loyal customer base. This can be very difficult for new eCommerce stores. We suggest providing an incentive to do this in the beginning.
d. Discuss Privacy Concerns
Online shoppers tend to be very skeptical of smaller retailers due to privacy issues. In fact, security is frequently listed as THE top concern for eCommerce shoppers.
This is no surprise – as retail is the most targeted sector for cyber attacks, according to the recent Trustwave Global Security Report.
To earn trust as a small eCommerce store, you’ll need to spell out the measures you take to keep your customers’ data safe. Similar to blog posts highlighting customer problems, this is where you can discuss the common security issues facing eCommerce sites – and explain how you solve these problems.
Here are some eCommerce blog ideas to get you started:
- 5 Security Issues Facing eCommerce Sites in 2023
- Top 3 Security Features Every eCommerce Site Needs
- How to Protect Customer Data in 2023
- 10 Things Online Shoppers Can Do To Protect Their Data
- 5 Steps We’ve Taken to Protect Our Online Shoppers
These eCommerce blog topics will work on a couple of levels – educate online shoppers about the dangers they face when providing personal information, and how your online store stays one step ahead.
3. Company-oriented Blog Posts
The third topic we’re going to cover for eCommerce blog ideas is the self-promotional side.
Keep in mind, there are around 24 million eCommerce websites – company-oriented blog posts are where you can differentiate yourself. This is your opportunity to showcase your values, inspiration, and why people should choose you over the next eCommerce site.
There are several ways you can do this. Here are some of the most common company-oriented eCommerce blog ideas:
a. Share the Company Story
Every company needs a purpose – beyond just selling products.
Take a look at some of the most beloved brands: Warby Parker, Patagonia, Vuori, Burt’s Bees, etc. All of these companies lean on a unique brand story to set themselves apart – and you can do the same.
Here are some eCommerce blog ideas to distinguish your company:
- Why We Started (Company Name)
- How We Give Back
- 5 Factors that Led to (Company Name)
No matter what your company story looks like, the way you tell it in your blog needs to check a few boxes:
- The story is authentic
- It is highly relevant
- It inspires people
- It gives people an emotional reason to buy from you.
b. Industry Trends
Blog posts discussing industry trends are a great way to show that you’re in tune with your industry. More importantly, it shows you’re ahead of the trends and offer cutting-edge solutions to customers.
Here are some eCommerce blog examples to do this:
- 5 Breakthroughs in Running Shoe Technology in 2023
- 10 Ways Wearable Devices will Expand in the Next Year
- 8 Fall Clothing Trends to Expect in 2023
- 6 New Features Poised to Take VR to the Next Level
- 4 Predictions on the Future of PC Gaming
These types of posts are good every once in a while to show customers what’s going on inside the business. It’s a chance to show off your culture and help people get to know you on a personal level. We commonly see behind-the-scenes posts on social media or as video content.
The “Will it Blend” series is one of my personal favorites:
As an eCommerce blog, you’ll need to make the post more valuable. In other words, use this medium as an opportunity to show people the value of your company AND its products.
Topic examples for behind-the-scenes blog post ideas :
- Product Demos
- Insights from Research Conducted
- Follow Up from an Event
- Celebrate Relevant National Holidays
- Feature Team Members and Their Expertise
Get creative here – this is another opportunity to stand apart from competitors.
It’s no secret that blogging is time-consuming work – but it’s crucial to improving the SEO of your website and building a presence. Oftentimes, the toughest part is simply coming up with new ideas for writing a blog.
The best way to start is to create a list of eCommerce blog ideas and develop a calendar for publishing them. Now, it’s important to note that anyone can write blogs. Writing blogs that generate SEO results and improve the online presence of a company takes a great deal of writing skills, SEO knowledge, and of course, time. If you are lacking in these areas, you may consider outsourcing content writing to an experienced partner.
Hire our Copywriting experts
At Razorcopy, we specialize in eCommerce SEO blog writing – as well as website copywriting. Whether you’re looking to build your online store from the ground up (or improve the presence of an existing one), our US-based writers will help you map out a strategy and timeline to start publishing professional SEO content.