Subject lines that cut through the noise.
Gaining traction with email isn’t about pushing sales – it’s about making real human connections.
Email Delivers Unbeatable ROI Email marketing delivers an average return of $42 for every $1 invested.
Email Fuels eCommerce Sales Multiple abandoned cart emails can result in 69% more online orders.
Engagement is on the Rise 78% of marketers saw an increase in email engagement over the past year.
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Email marketing is about standing out in your customers’ jam-packed inboxes – we need to find your X factor. Email projects start with a guided brief to gauge brand values, customers, and what makes you extraordinary.
To outdo your competitors, we need to understand their approach. Our writers will examine the leaders in your industry – and strategize a game plan to beat them.
Once you provide the topic, we’ll build out the structure of the email from start to finish. You deserve to know exactly what we’ll cover (and how) before the writing starts.
With your approval on the outline, your Razor writer will begin writing the first draft of the email. We’ll aim to deliver the copy in 1-2 days or less.
Every email message is proofread by a senior Razor writer for proper grammar, structure, and brand guidelines before it’s submitted to you.
Your Razor email writer will make any needed revisions within 24-48 hours – or less.
With your final stamp of approval, we’ll pass the email copy off to the respective web designer.
It depends on how much you value email marketing – or the potential ROI. Anyone can write an email, but crafting a message that intrigues your customers and sparks them to take action is no simple task. Email writing is an art form that pairs creativity with consumer psychology. Professional copywriters have spent their careers honing their knowledge of these concepts.
Email has proven year after year to be one of the most valuable digital marketing tactics. The copy is the backbone of your efforts and the return you generate. If you want to see strong results with email, do yourself a favor and leave it to the pros.
This all depends on the type of email you send and how much information you want to convey. To put it in general terms, studies have found that email copy between 50-125 words tends to get the best response rates – over 50%. Messages with 500-2,000 words have average response rates of less than 45%.
It’s important to keep in mind that your customers’ inboxes get flooded with new emails every single day. We recommend keeping your messages concise and skimmable. This means shorter paragraphs and bulleted lists. Not many people like opening an email and seeing an endless wall of text.
Of course! Copywriting is a subjective art – and we know we’re not a perfect fit for everyone. We are happy to start with baby steps on a pay-as-you-go basis. Once you’re fully confident in your Razor writer, you can ramp up the tasks as necessary.
Yes! Razorcopy is based in San Diego, CA. Our writers hold bachelor’s degrees in journalism, marketing, English, and more.
You can assign tasks to your Razor writer however you want.
We’re big fans of using Kanban boards to manage projects. Our job as a white label agency involves working with several different project management and communication tools to accommodate clients. Our go-tos include ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you have a favorite PM tool, we’ll use it!
We know deadlines aren’t always flexible with email marketing – and we’ll do everything to deliver copy ASAP. Turnaround times can vary based on the topic, research required, the bandwidth of the writer, etc. With your approval on the message outline, our goal is to deliver the first draft in 1-2 business days or less. If any delays come up, we’ll let you know right away.
Each email message gets two free revisions. This includes the larger-scale changes – small tweaks are free. If an email needs more than two revisions, we may need to sit down and re-evaluate the project brief.
Brands are built on content. Razorcopy is here to give you the foundation you deserve.