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It’s remarkably easy to look at a polished piece of content and think: “I could whip that up in 20 minutes!” As is the case with pretty much everything, professionals always make it look easy. The digital marketing world has seen a big jump in the last year – especially with the mass adoption of […] Continue reading

2023 was a weird, transitional year for content creation – to put it lightly. I think I speak for many copywriters when I say the copywriting industry experienced somewhat of an existential crisis – thanks to the meteoric rise of ChatGPT. The big takeaway from 2024 is that the need for A-level content isn’t going […] Continue reading

In the constantly-shifting world of internet marketing – where content is the lifeblood pulsating through the digital channels we use on an hourly basis – lies a subtle relationship between SEO and content marketing. I love live music. SEO – search engine optimization – is like the promotor that builds excitement around a new, up-and-coming […] Continue reading

What Does a Copywriter Do in Marketing? Copy is the text that sells products and services. Without copy, websites, advertising, and marketing materials are little more than a jumble of colors and images. Marketing copy is all around us – whether we like it or not. A marketing copywriter is essential to how a brand […] Continue reading

The decision to outsource content writing is a big one for agencies and businesses. Brand images, marketing strategies, and ad campaigns are built on content. Producing impactful messages is crucial for every business on the face of the Earth – and you can’t trust just anyone with this task. As many quickly learn, the pool […] Continue reading

The decision to outsource content creation is a big one – and it shouldn’t be made lightly. Everyone knows “content is king” – and agency workers also know how time-consuming it is to create quality material. Content is the foundation brands are built on. It showcases a personality with messaging that connects businesses to customers. Eventually, […] Continue reading