Copy Rooted in Branding
Creative copy that sets companies apart.
Keywords Ranked for
Copy is the special sauce that brings a website to life – get it done the right way.
*All webpages are 100% written by humans (no AI writing tools)
Choose a package based on the number of webpages in the sitemap.
New clients fill out our battle-tested questionnaire to understand the brand personality, values, challenges, and target customers.
Our SEO specialists will examine search trends and assess your competitors to nail down your biggest opportunities with new website copy.
Website copywriting starts with exhaustive outlines for each page. We’ll present these blueprints so you know exactly what the web pages will say before we start writing – no surprises.
Once we have the green light, we’ll begin writing the page drafts. We’ll provide deadlines to deliver each page – usually within 1 week – once outlines are approved.
Every webpage is proofed by a senior Razor copywriter for grammar, SEO structure, branding elements, and more before submission.
We will knock out any necessary revisions within 24-48 hours – or less.
Once we get your stamp of approval, we’ll pass each page off to the appropriate web designer.
If there is one area you NEVER want to cut corners, it’s website copy. Copy is what brings online presences to life, builds relationships, and motivates users to engage.
Anyone can write a webpage, but it takes an expert to write one that gets people to take action. Professional website copywriting is an art form combining creativity with best writing practices, SEO, web design, conversion rate optimization, branding, etc.
Copy is the backbone of every website. Get it done the right way.
There’s no answer set in stone for this. It all depends on the subject matter and how much information you want on the page. We’ve generally found 350-600 words to be the sweet spot.
No. Website copywriting is all about originality, branding, and empathizing with human emotions – AI writing tools miss the mark on these principles. All Razorcopy webpages are 100% human-written.
Absolutely! We like to start projects slowly for the same reason.
Generally, we’ll start with the Homepage and About page as a test run to make sure we’re a good fit. Once we get more and more approvals from your end, we can kick things into high gear.
You bet! Razorcopy is based in sunny San Diego, CA. Our copywriters hold bachelor’s degrees in journalism, marketing, English, and more.
As a white-label agency, we work with many different project management and communication tools to accommodate clients. Our list of proficiencies includes (but is not limited to) ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you’ve got a preferred PM tool, we’ll work with it!
Turnaround times can vary based on a few different factors, including the topic, the amount of research required, and feedback from your end. Once you approve the page outline, we generally aim to deliver the first drafts within 1 week. If any delays pop up, we’ll let you know right away.
Yes. Our SEO team will submit a list of keywords for each page with the outline for your review.
Some of our clients have SEO specialists in-house handling keyword research. We are more than happy to work with them throughout the project and follow their lead.
Each webpage gets two free revisions. If a page needs more than two revisions, we may need to revisit the project brief.
Copy is the foundation of every website. We’re here to give your clients the foundation they deserve.