Accessible, Concise, Conversational
Easy to read, understand, and relate to.
The world’s greatest companies share one trait: remarkable sales copy.
Copy Reels in Customers Compelling sales copy generates 7.8X more site traffic and creates brand recall.
Selling is a Game of First Impressions 8 out of 10 people never read past your headlines.
Good Headlines Spark Action 90% of people who read headlines also read CTA copy.
Pictures may be worth a thousand words – but creative sales copy does the selling.
Originality is at the core of all great sales copy – we need to find your X factor. New clients fill out a brand questionnaire to gauge voice, values, customers, challenges, and form the writing foundation.
Sales copy should poke at your customers’ challenges with an emotional lightning rod. We’ll examine your target market under a microscope to pinpoint what makes them tick.
Razor copywriters don’t just throw things at the wall to see what sticks. We take the time to understand what your competitors are doing well – and how we can one-up them.
Based on our research, we’ll map out our creative game plan in detail. This addresses the who, what, why, and how of the project.
Once you give us the thumbs up, your Razor copywriter will rev up their creative writing engine. We’ll provide a deadline – usually within 1-3 days or less – to expect the first draft.
Four eyes are always better than two. All sales copy is examined and proofed by a senior Razor copywriter before it’s sent to you.
Your Razor writer will take care of any necessary revisions within 24-48 hours – or less.
With your approval, we’ll send the copy off to the respective designer.
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Of course you can! But there’s a lot more to sales copywriting than what meets the eye. Writing sales copy that sparks human emotion is a game of psychology. Copywriters have dedicated their professional life to understanding what makes people tick. This involves endless research, critical observation, and of course, extraordinary creativity.
Anyone can slap a string of words together. But it takes a professional touch to get results.
Yes – depending on the format. However, sales copy MUST be written for humans first, search engines second. The number one goal of sales copy is to motivate people to take action. Appealing to search engines is secondary.
Of course! We want to be sure you’re paired with the perfect writer before making any commitments. We like to start with 1-2 sample assignments to see if the writer is a good fit. Once you feel comfortable with your Razor writer, you can ramp up tasks as you see fit.
Yes! Razorcopy hails from the always-beautiful San Diego, CA. Razor copywriters hold bachelor’s degrees in journalism, marketing, English, and more.
We primarily operate as a white label agency. This means we use many different project management and communication tools. Our favorites include ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you’ve got a preferred PM tool, we’ll use it!
Exceptional copy should never be rushed – but no one likes sitting around twiddling their thumbs. Turnaround times can depend on the topic, level of research needed, and input from your end. We normally aim to deliver the first draft within 1-3 business days. If any roadblocks come up, we’ll let you know immediately.
Yes – if necessary. Razor writers are trained to perform keyword research using Ahrefs. We will send over a list of keywords for your approval before we start writing. If you have an SEO analyst working in-house, we’re happy to follow their lead.
Each piece of sales copy gets two free revisions. This includes larger-scale changes – small tweaks are freebies. If you need more than two revisions, we may need to re-visit the project brief.
Brands are built on content. Razorcopy is here to give you the foundation you deserve.