Bold Brand Voice
Extraordinary eCommerce copy that creates emotional connections.
Product Pages Written
of $$ in Revenue Generated
Sharp copywriting is the key to turning interest into dollar signs.
Retail’s Future is Online It’s estimated that 95% of all purchases will be made online by 2040.
Strong SEO = Low Hanging Fruit 37.5% of traffic to eCommerce sites comes from search.
Polished Content Matters 98% of shoppers are dissuaded from a purchase by incomplete or incorrect content.
High-performing eCommerce copy is a perfect harmony of branding, customer benefits, and psychology. Each project starts with a time-tested brand brief to find what makes your online store special.
Forgoing SEO means you’re leaving money on the table. Razorcopy will examine your competitors and industry keyword trends to uncover where the biggest transactional opportunities lie.
Clients should know exactly what they’re getting before eCommerce copywriting begins. That’s why we start by presenting full-scale outlines of every page for your approval.
Once our outline wins your approval, your Razor copywriter will start the first draft. Turnaround times are provided once outlines get approved – usually 1-3 days or less.
Each eCommerce webpage is thoroughly proofed by a senior Razor copywriter for structure, grammar, and technical specs before we send it to you.
Your Razor writer will take care of any needed revisions within 24-48 hours – or less.
With your final approval, we’ll pass each page off to the proper web designer.
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The eCommerce copy on your website is like a digital salesperson. Anyone can write a webpage, but writing one that informs, persuades, and motivates people to take action requires an expert touch.
A seasoned eCommerce copywriter understands the psychology behind online sales – as well as how to leverage SEO and best writing practices to drive conversions. More importantly, they know how to do all this AND give your website a special twist that reflects your branding goals.
In short, eCommerce copywriting plays an enormous role in your site’s ability to sell. Do yourself a favor and avoid the shortcuts.
It depends on the product you’re selling, how much technical information plays into it, and how you want to structure the page. We recommend product pages to be no less than 300 words. We normally write pages in the 400-600-word range.
You bet! We know we might not be the perfect fit for every business – and that’s ok. We like to start new projects with a handful of pages to gauge the partnership. Once you’re comfortable with our process and quality, you can ramp up as you see fit.
Yes! Razorcopy’s writers are based in San Diego, CA. Our copywriters hold bachelor’s degrees in journalism, marketing, English, and more.
You can assign tasks to your Razor writer any way you want.
We prefer keeping a shared Kanban board to manage projects. As a white label agency, our job involves working on a plethora of different project management and communication tools to accommodate our clients. Our favorites include ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you have a go-to PM tool, we’ll use it!
Turnaround times are based on a few factors. This could be the level of research needed, the length of the page, bandwidth of the writer, etc. Once we have your approval on the page outline, we aim to deliver the first draft in 1-3 business days. If any delays come up, we’ll let you know immediately.
Yes. Razor writers are well-versed in keyword research for eCommerce copywriting – using Ahrefs. We’ll send over a list of keywords with the page outline for review. Some of our clients have their own SEO specialists managing keyword research. We’re happy to work with them and follow their lead.
Each webpage gets two free revisions. This involves the larger-scale changes – quick fixes are free. If a page needs more than two revisions, we may need to sit down and re-visit the project brief.
Brands are built on content. Razorcopy is here to give you the foundation you deserve.