Build trust with readers to spark decisions.
Earn your customers’ confidence – and your industry’s respect.
Make Industry Connections 56% of marketers use whitepapers to reach prospective customers.
Build Trust with Buyers 71% of B2B buyers use whitepapers to research purchasing decisions.
Get More Leads 75% of B2B buyers would share lead-gen information in exchange for a whitepaper.
A whitepaper is a representation of your brand personality, values, and industry knowledge. We have all clients fill out an onboarding brief to understand your voice, target readers, and the goal of the content.
Whitepaper writing is no trivial task. We’ll dive into the finer details of your niche and business offerings to appeal to your industry’s brightest minds.
Writing a whitepaper starts with a rock-solid outline. We’ll develop a blueprint detailing everything in the content from A to Z – so you know exactly what we’ll cover.
Once you approve the outline, your Razor writer will put it all together. Before writing the whitepaper, we’ll provide a timeline for submission.
Your whitepaper is the epitome of your expertise – there is no margin for error. The senior editor will vet the content and make sure your industry knowledge is properly displayed.
The Razor writer will take care of any necessary revisions within 24-48 hours – or less.
With your stamp of approval, we’ll pass the content to the appropriate artist to begin the design phase.
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There’s no clear answer to this. It depends on what your goals are and how you want to present yourself to potential clients.
Writing a whitepaper is ideal for brands looking to circulate information that answers a pressing question – or set of questions – within their industry. Whitepapers should present a deep level of expertise through content and illustrations. We see a lot of B2B brands, healthcare organizations, non-profits, government agencies, and public health programs produce whitepapers to get their name out there and generate strong leads.
It depends on how you promote it. Most brands distribute whitepapers in exchange for contact information – lead generation. Aggressively promoting your whitepaper with paid ads or at an event can help get your name out there faster. Whitepapers can serve as a powerful lead generation tool for as long as you have it on your website. We recommend promoting it with a combination of paid ads and SEO.
Timelines can vary based on the industry, research required, level of detail, word count, and the bandwidth of the Razor writer. We typically try to deliver the content of a whitepaper within 3-5 weeks or less. This process includes everything from ideation, building the outline, drafting the content, and proofreading. We’ll provide a target deadline once the outline is approved. If any delays come up, we’ll keep you in the loop.
Word counts can vary based on the topic and depth of the content. Writing a whitepaper is about zeroing in on a topic and sparing no detail in answering questions. We typically recommend whitepapers to be between 2,500 – 5,000 words.
Yes. Razorcopy is based in San Diego, CA. The writing team holds bachelor’s degrees in journalism, marketing, English, and more.
Because we’re a white label agency, Razor writers are trained on many different project management and communication tools. This includes (but is not limited to) ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you’ve got a favorite, we’ll work with it.
Whitepapers get two free revisions. The purpose of building exhaustive outlines is to prevent significant revisions. If your whitepaper needs more than two revisions, we’ll likely need to re-visit the project brief.
Brands are built on content. Razorcopy is here to give you the foundation you deserve.