Copy Rooted in Branding
Creative website copy tailored to you – and only you.
Keywords Ranked for
Website Copy is the special sauce that brings your website to life – get it done the right way.
Professionalism Matters 59% of users don’t buy from websites with spelling and grammatical errors.
Time is Money The average user’s attention span is 8 seconds.
Originality is Everything 58% of marketers claimed authentic website copy is the most important content asset.
Your website is the digital culmination of your brand – website copywriting should get to the root of it. New clients fill out a battle-tested questionnaire to understand the brand personality, values, challenges, and target customers.
Razor copywriters are trained in the principles of SEO and keyword research. We’ll examine search trends, then assess your competitors to nail down your biggest opportunities with new website copy.
Website copywriting starts by building out exhaustive outlines for each page. Our copywriters will present these blueprints to ensure you know exactly what your web pages will say – no surprises.
With the green light, your Razor writer will begin the first drafts. We’ll provide deadlines to deliver each page – usually 1-3 days or less – once outlines are approved.
Every webpage is proofed by a senior Razor copywriter for grammar, SEO fundamentals, branding elements, and more before submission.
Your Razor copywriter will knock out any necessary revisions within 24-48 hours – or less..
Once we get your stamp of approval, we’ll pass each page off to the appropriate web designer.
Choose a Plan Based
on Your Content
Get Paired with a
Walk Us Through
Treat Your Razor
Writer Like Part of Your
Scale Up or Down
If there is one area you NEVER want to cut corners, it’s your website copy. Website Copy is what brings your online presence to life, builds relationships, and motivates users to engage.
Anyone can write a webpage, but it takes an expert to write one that gets people to take action. Professional website copywriting is an art form combining creativity with best writing practices, SEO, web design, conversion rate optimization, branding, etc.
Copy is the backbone of your website. Get it done the right way.
There’s no single answer set in stone for this. It all depends on the subject matter and how much information you want on the page. We’ve generally found 400-600 words to be the sweet spot.
Absolutely! We like to start projects slow for the same reason. Generally, we’ll start with the homepage and about page as a test run to make sure we’re a good fit. Once we get more and more approvals from your end, we can kick things into high gear.
You bet! Razorcopy is based in sunny San Diego, CA. Our copywriters hold bachelor’s degrees in journalism, marketing, English, and more.
As a white label agency, we work with many different project management and communication tools to accommodate clients. Our list of proficiencies includes (but is not limited to) ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you’ve got a preferred PM tool, we’ll work with it!
Turnaround times can vary based on a few different factors, including the topic, amount of research required, and feedback from your end. Once you approve the page outline, we generally aim to deliver the first draft within 1-3 business days. If any delays pop up, we’ll let you know right away.
Yes. Razor copywriters are all trained on keyword research for website copywriting using Ahrefs. We will submit the list of keywords for the page with the outline for your review. Some clients have SEO specialists in-house handling keyword research. We are more than happy to work with them throughout the project and follow their lead.
Each webpage gets two free revisions. This includes larger-scale changes – quick fixes are freebies. If a page needs more than two revisions, we may need to re-visit the project brief.
Brands are built on content. Razorcopy is here to give you the foundation you deserve.