Copy Rooted in Branding
Creative website copy tailored to you – and only you.
Polished Website
Copywriting Services
We help businesses write brand-centric
web pages and get more conversions.
Razor Facts:
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50+
Websites Written
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30+
Industries Served
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15K+
Keywords Ranked for
Razorcopy’s Formula for
Powerful Website Copy
Website Copy is the special sauce that brings your website to life – get it done the right way.
How Important is Expert
Website Copy?
Professionalism Matters 59% of users don’t buy from websites with spelling and grammatical errors.
Time is Money The average user’s attention span is 8 seconds.
Originality is Everything 58% of marketers claimed authentic website copy is the most important content asset.
Benefits of Professional SEO
Website Copywriting
- Add a Human Element to Your Site
- Form Emotional Bonds with Users
- Give Your Brand a Special Spark
- Attract Qualified Users via Search
- Drive More Conversions
- Become an Industry Leader
Our Website Copywriting
Specialties
Digital
Marketing
Web Design & Development
Big Data
SaaS
Business
Entrepreneurship
Construction
Hospitality
HIV-Prevention &
Treatment
eCommerce
Technology
Hair Styling
Recreational Vehicles
Lifestyle
Food & Beverage
Insurance
Drones
Healthcare
Dentistry
Law
Finance
IT Support
Travel
Outdoors
Leisure
Sustainability
Holistic Medicine
Jewelry
Landscaping
Properly Management
Martial Arts
Automotive/Tires
Senior Living
Home Improvement
Razorcopy’s list of industry prowess is always growing. No matter what industry
you come from, we’ll pick it up quickly.
Our Website Copywriting
Process
Brand
Onboarding Brief
Your website is the digital culmination of your brand – website copywriting should get to the root of it. New clients fill out a battle-tested questionnaire to understand the brand personality, values, challenges, and target customers.
SEO Research +
Competitive Analysis
Razor copywriters are trained in the principles of SEO and keyword research. We’ll examine search trends, then assess your competitors to nail down your biggest opportunities with new website copy.
Full-Scale
Outlines
Website copywriting starts by building out exhaustive outlines for each page. Our copywriters will present these blueprints to ensure you know exactly what your web pages will say – no surprises.
Draft the Copy
With the green light, your Razor writer will begin the first drafts. We’ll provide deadlines to deliver each page – usually 1-3 days or less – once outlines are approved.
Proofing
Every webpage is proofed by a senior Razor copywriter for grammar, SEO fundamentals, branding elements, and more before submission.
Revisions
(if applicable)
Your Razor copywriter will knock out any necessary revisions within 24-48 hours – or less..
Off to Design!
Once we get your stamp of approval, we’ll pass each page off to the appropriate web designer.
How We Fulfill Website
Copywriting Needs
-
Choose a Plan Based
1
on Your Content
Requirements -
Get Paired with a
2
Razor Writer -
Walk Us Through
3
Your Process -
Start Assigning
4
Tasks -
Treat Your Razor
5
Writer Like Part of Your
In-House Team -
Scale Up or Down
6
as Needed
The Razor Promise
100% Original
Website Copy
You didn’t launch a business to blend in – website copy is what makes you stand out. Every page is planned, structured, and written by a human wordsmith – no AI writing tools, plagiarism, or shortcuts.
Commitment to
Deadlines
We know you’re eager to get your website written. That’s why we leave no mysteries with timelines. When we give you a deadline for a webpage, we stick to it – no excuses.
Complete
Transparency
Our copywriters are your partners, not nameless vendors. That means we’ll never hit you with surprise costs, gray areas with timelines, or any BS.
White Label
Confidentiality
Razor copywriters work behind the curtain for you. Think of us as your in-house content department.
Frequently Asked Questions
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Why should I invest in professional website copywriting services?
If there is one area you NEVER want to cut corners, it’s your website copy. Website Copy is what brings your online presence to life, builds relationships, and motivates users to engage.
Anyone can write a webpage, but it takes an expert to write one that gets people to take action. Professional website copywriting is an art form combining creativity with best writing practices, SEO, web design, conversion rate optimization, branding, etc.
Copy is the backbone of your website. Get it done the right way.
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What is the ideal word count for a webpage?
There’s no single answer set in stone for this. It all depends on the subject matter and how much information you want on the page. We’ve generally found 400-600 words to be the sweet spot.
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Can I start a website copywriting project slowly to make sure my Razor writer is a good match?
Absolutely! We like to start projects slow for the same reason. Generally, we’ll start with the homepage and about page as a test run to make sure we’re a good fit. Once we get more and more approvals from your end, we can kick things into high gear.
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Are Razor copywriters US-based, native English speakers?
You bet! Razorcopy is based in sunny San Diego, CA. Our copywriters hold bachelor’s degrees in journalism, marketing, English, and more.
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How will I assign tasks to my Razor writer?
As a white label agency, we work with many different project management and communication tools to accommodate clients. Our list of proficiencies includes (but is not limited to) ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you’ve got a preferred PM tool, we’ll work with it!
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What is the average turnaround time for a single webpage?
Turnaround times can vary based on a few different factors, including the topic, amount of research required, and feedback from your end. Once you approve the page outline, we generally aim to deliver the first draft within 1-3 business days. If any delays pop up, we’ll let you know right away.
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Is keyword research included?
Yes. Razor copywriters are all trained on keyword research for website copywriting using Ahrefs. We will submit the list of keywords for the page with the outline for your review. Some clients have SEO specialists in-house handling keyword research. We are more than happy to work with them throughout the project and follow their lead.
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How many revisions are included?
Each webpage gets two free revisions. This includes larger-scale changes – quick fixes are freebies. If a page needs more than two revisions, we may need to re-visit the project brief.
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What if I have more questions?
For any additional questions, please send an email to info@razorcopy.com or email Kevin directly at kevin@razorcopy.com
How Can We Help Step Up Your
Content Game?
Brands are built on content. Razorcopy is here to give you the foundation you deserve.
Let’s talk about bringing your online presence to the next level with expert website copywriting.
Book a time on my calendar and you will receive a calendar invite along with Zoom meeting details.
Or shoot me an email at
kevin@razorcopy.com