Copy Rooted in Branding
Creative copy that sets companies apart.
Premium Website
Copywriting Services
We partner with digital agencies to write
brand-centric web pages.
Razor Facts:
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100+
Websites Written
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30+
Industries Served
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15K+
Keywords Ranked for
How Important is Expert Website Copy?
Razorcopy’s Formula for
Powerful Website Copy
Copy is the special sauce that brings a website to life – get it done the right way.
The Razorcopy Website
Copywriting Process
You Choose a Package
Choose a package based on the number of webpages in the sitemap.
Your Client Fills Out a
Copywriting Brief
New clients fill out our battle-tested questionnaire to understand the brand personality, values, challenges, and target customers.
We Conduct SEO Research +
Competitive Analysis
Our SEO specialists will examine search trends and assess your competitors to nail down your biggest opportunities with new website copy.
We Develop Full-Scale
Page Outlines
Website copywriting starts with exhaustive outlines for each page. We’ll present these blueprints so you know exactly what the web pages will say before we start writing – no surprises.
We Draft the Copy
Once we have the green light, we’ll begin writing the page drafts. We’ll provide deadlines to deliver each page – usually within 1 week – once outlines are approved.
We Proof Each Draft
Every webpage is proofed by a senior Razor copywriter for grammar, SEO structure, branding elements, and more before submission.
We Make Revisions
(If Necessary)
We will knock out any necessary revisions within 24-48 hours – or less.
Off to Design!
Once we get your stamp of approval, we’ll pass each page off to the appropriate web designer.
The Razor Promise
100% Original Website
Copy
Your clients didn’t launch their business to blend
in – website copy is what makes them stand out.
Every page is planned, structured, and written by a
human wordsmith – no AI writing tools, plagiarism,
or shortcuts.
Commitment to
Deadlines
We know your clients are eager to get their websites
launched. That’s why we leave no mysteries with
timelines. When we give you a deadline for a
webpage, we stick to it – no excuses.
Complete
Transparency
Razor writers are your partners, not nameless vendors. That means we’ll never hit you with surprise costs, gray areas with timelines, or any other shady business.
White Label
Confidentiality
Razor writers work behind the curtain for you. Think
of us as your in-house content department.
Frequently Asked Questions
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Why should I invest in professional website copywriting services?
If there is one area you NEVER want to cut corners, it’s website copy. Copy is what brings online presences to life, builds relationships, and motivates users to engage.
Anyone can write a webpage, but it takes an expert to write one that gets people to take action. Professional website copywriting is an art form combining creativity with best writing practices, SEO, web design, conversion rate optimization, branding, etc.
Copy is the backbone of every website. Get it done the right way.
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What is the ideal word count for a webpage?
There’s no answer set in stone for this. It all depends on the subject matter and how much information you want on the page. We’ve generally found 350-600 words to be the sweet spot.
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Are the webpages written with AI writing tools?
No. Website copywriting is all about originality, branding, and empathizing with human emotions – AI writing tools miss the mark on these principles. All Razorcopy webpages are 100% human-written.
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Can I start a website copywriting project slowly to make sure we’re a good fit for each other?
Absolutely! We like to start projects slowly for the same reason.
Generally, we’ll start with the Homepage and About page as a test run to make sure we’re a good fit. Once we get more and more approvals from your end, we can kick things into high gear.
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Are Razor copywriters US-based, native English speakers?
You bet! Razorcopy is based in sunny San Diego, CA. Our copywriters hold bachelor’s degrees in journalism, marketing, English, and more.
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How will I assign tasks to Razorcopy?
As a white-label agency, we work with many different project management and communication tools to accommodate clients. Our list of proficiencies includes (but is not limited to) ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you’ve got a preferred PM tool, we’ll work with it!
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What is the average turnaround time for a single webpage?
Turnaround times can vary based on a few different factors, including the topic, the amount of research required, and feedback from your end. Once you approve the page outline, we generally aim to deliver the first drafts within 1 week. If any delays pop up, we’ll let you know right away.
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Is keyword research included?
Yes. Our SEO team will submit a list of keywords for each page with the outline for your review.
Some of our clients have SEO specialists in-house handling keyword research. We are more than happy to work with them throughout the project and follow their lead.
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How many revisions are included?
Each webpage gets two free revisions. If a page needs more than two revisions, we may need to revisit the project brief.
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What if I have more questions?
For any additional questions, please send an email to info@razorcopy.com or email Kevin directly at kevin@razorcopy.com
How can we help you boost your
agency’s copywriting game?
Copy is the foundation of every website. We’re here to give your clients the foundation they deserve.
Let’s talk about leveling up your agency’s
website copywriting service.
Book a Zoom call on my calendar
Or send me an email at
kevin@razorcopy.com