Intriguing Hook
Subject lines that cut through the noise.
Professional
Email Writing
Services
We help brands create, maintain, and enhance
customer relationships with brand-centric
email writing.
Razorcopy’s Formula for
ROI-Driven Email Writing
Gaining traction with email isn’t about pushing sales – it’s about making real human connections.
Why Prioritize Business
Email Writing?
Email Delivers Unbeatable ROI Email marketing delivers an average return of $42 for every $1 invested.
Email Fuels eCommerce Sales Multiple abandoned cart emails can result in 69% more online orders.
Engagement is on the Rise 78% of marketers saw an increase in email engagement over the past year.
What Our Email Writing
Services Cover
- Welcome Messages
- Newsletters
- Dedicated Emails
- Brand Stories
- Review Requests
- Promotions
- Event Registration
- Email Sequences
- Lead Nurturing
- Re-Engagement
Benefits of Professional Email Writing
- Improve Your Marketing ROI
- Create Strong Brand Recognition
- Get Valuable Consumer Data
- Deliver Highly Targeted Messages
- Forge Stronger Customer Relationships
- Make More Online Sales
Our Email Writing Specialties
Digital
Marketing
Web Design & Development
Big Data
SaaS
Business
Entrepreneurship
Construction
Hospitality
HIV-Prevention &
Treatment
eCommerce
Technology
Hair Styling
Recreational Vehicles
Lifestyle
Food & Beverage
Insurance
Drones
Healthcare
Dentistry
Law
Finance
IT Support
Travel
Outdoors
Leisure
Sustainability
Holistic Medicine
Jewelry
Landscaping
Properly Management
Martial Arts
Automotive/Tires
Senior Living
Home Improvement
Razor writers are lifelong learners. It doesn’t matter what industry
you come from – we’ll pick it up quickly.
How We Fulfill Email
Writing Needs
-
Choose a Plan Based
1
on Your Content
Requirements -
Get Paired with a
2
Razor Writer -
Walk Us Through Your
3
Process -
Start Assigning
4
Tasks -
Treat Your Razor Writer
5
Like Part of Your In-
House Team -
Scale Up or Down as
6
Needed
Our Email Writing Process
Brand Onboarding Brief
Email marketing is about standing out in your customers’ jam-packed inboxes – we need to find your X factor. Email projects start with a guided brief to gauge brand values, customers, and what makes you extraordinary.
Competitive Analysis
To outdo your competitors, we need to understand their approach. Our writers will examine the leaders in your industry – and strategize a game plan to beat them.
Extensive Outlines
Once you provide the topic, we’ll build out the structure of the email from start to finish. You deserve to know exactly what we’ll cover (and how) before the writing starts.
Draft the Email Copy
With your approval on the outline, your Razor writer will begin writing the first draft of the email. We’ll aim to deliver the copy in 1-2 days or less.
Proofing
Every email message is proofread by a senior Razor writer for proper grammar, structure, and brand guidelines before it’s submitted to you.
Revisions (if applicable)
Your Razor email writer will make any needed revisions within 24-48 hours – or less.
Off to Design!
With your final stamp of approval, we’ll pass the email copy off to the respective web designer.
The Razor Promise
100% Original Email Writing
Keeping your email messages out of your customers’ trash bin is about authenticity. Razor writers produce email copy unique to you – and only you. No AI writing tools, templates, or plagiarism.
Adherence to Deadlines
Email marketing is all about timing – you can’t be left waiting around for the copy. We’ll agree on a deadline before the email writing process starts, and make sure it gets delivered.
Full Transparency
Razorcopy functions like your in-house content department. That means no mysteries or gray areas in pricing, timelines, or anything else.
White Label Confidentiality
Every piece of content we write for you is under your brand name – no ifs, ands, or buts.
Frequently Asked Questions
-
Is it worth it to hire professional email writing services?
It depends on how much you value email marketing – or the potential ROI. Anyone can write an email, but crafting a message that intrigues your customers and sparks them to take action is no simple task. Email writing is an art form that pairs creativity with consumer psychology. Professional copywriters have spent their careers honing their knowledge of these concepts.
Email has proven year after year to be one of the most valuable digital marketing tactics. The copy is the backbone of your efforts and the return you generate. If you want to see strong results with email, do yourself a favor and leave it to the pros.
-
How long should an email message be?
This all depends on the type of email you send and how much information you want to convey. To put it in general terms, studies have found that email copy between 50-125 words tends to get the best response rates – over 50%. Messages with 500-2,000 words have average response rates of less than 45%.
It’s important to keep in mind that your customers’ inboxes get flooded with new emails every single day. We recommend keeping your messages concise and skimmable. This means shorter paragraphs and bulleted lists. Not many people like opening an email and seeing an endless wall of text.
-
Can I start with one or two email messages to make sure my Razor writer is a good match?
Of course! Copywriting is a subjective art – and we know we’re not a perfect fit for everyone. We are happy to start with baby steps on a pay-as-you-go basis. Once you’re fully confident in your Razor writer, you can ramp up the tasks as necessary.
-
Are Razor copywriters US-based, native English speakers?
Yes! Razorcopy is based in San Diego, CA. Our writers hold bachelor’s degrees in journalism, marketing, English, and more.
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How will I assign tasks to my Razor writer?
You can assign tasks to your Razor writer however you want.
We’re big fans of using Kanban boards to manage projects. Our job as a white label agency involves working with several different project management and communication tools to accommodate clients. Our go-tos include ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you have a favorite PM tool, we’ll use it!
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What is the average turnaround time for a single email draft?
We know deadlines aren’t always flexible with email marketing – and we’ll do everything to deliver copy ASAP. Turnaround times can vary based on the topic, research required, the bandwidth of the writer, etc. With your approval on the message outline, our goal is to deliver the first draft in 1-2 business days or less. If any delays come up, we’ll let you know right away.
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How many revisions are included?
Each email message gets two free revisions. This includes the larger-scale changes – small tweaks are free. If an email needs more than two revisions, we may need to sit down and re-evaluate the project brief.
-
What if I have more questions?
For any additional questions, please send an email to info@razorcopy.com or email Kevin directly at kevin@razorcopy.com
How Can We Help Step Up Your
Content Game?
Brands are built on content. Razorcopy is here to give you the foundation you deserve.
Let’s talk about improving your marketing ROI with professional email writing.
Book a time on my calendar and you will receive a calendar invite along with Zoom meeting details.
Or shoot me an email at
kevin@razorcopy.com