Lead-Focused Writing
Build trust with readers to spark decisions.
White Paper
Writing Services
Attract high-value leads while showcasing
industry expertise.
Razorcopy’s Formula for
Whitepaper Writing
Earn your customers’ confidence – and your industry’s respect.
Should You Be Writing a Whitepaper?
Make Industry Connections 56% of marketers use whitepapers to reach prospective customers.
Build Trust with Buyers 71% of B2B buyers use whitepapers to research purchasing decisions.
Get More Leads 75% of B2B buyers would share lead-gen information in exchange for a whitepaper.
Benefits of Whitepaper Writing
- Take Marketing to the Next Level
- Generate Valuable Leads
- Become an Industry Leader
- Build Strong Brand Credibility
- Create Trust with Prospects
- Surpass Competitors
Industries We Specialize In
Digital
Marketing
Web Design & Development
Big Data
SaaS
Business
Entrepreneurship
Construction
Hospitality
HIV-Prevention &
Treatment
eCommerce
Technology
Hair Styling
Recreational Vehicles
Lifestyle
Food & Beverage
Insurance
Drones
Healthcare
Dentistry
Law
Finance
IT Support
Travel
Outdoors
Leisure
Sustainability
Holistic Medicine
Jewelry
Landscaping
Properly Management
Martial Arts
Automotive/Tires
Senior Living
Home Improvement
Razorcopy is on a mission to learn as many industries as possible. Regardless of your
niche, we’ll take the time to research it backward and forwards.
Our White Paper Writing Process
The Onboarding Brief
A whitepaper is a representation of your brand personality, values, and industry knowledge. We have all clients fill out an onboarding brief to understand your voice, target readers, and the goal of the content.
Exhaustive Research
Whitepaper writing is no trivial task. We’ll dive into the finer details of your niche and business offerings to appeal to your industry’s brightest minds.
Detailed Outline
Writing a whitepaper starts with a rock-solid outline. We’ll develop a blueprint detailing everything in the content from A to Z – so you know exactly what we’ll cover.
Draft the Whitepaper
Once you approve the outline, your Razor writer will put it all together. Before writing the whitepaper, we’ll provide a timeline for submission.
Proofing
Your whitepaper is the epitome of your expertise – there is no margin for error. The senior editor will vet the content and make sure your industry knowledge is properly displayed.
Revisions (if applicable)
The Razor writer will take care of any necessary revisions within 24-48 hours – or less.
Off to Design!
With your stamp of approval, we’ll pass the content to the appropriate artist to begin the design phase.
How We Fulfill Whitepaper
Writing Needs
-
Tell Us What You
1
Have in Mind -
Get Paired with
2
a Razor Writer -
Walk Us Through
3
Your Process -
Assign Your Whitepaper
4
Requirement -
Treat Your Razor
5
Writer Like Part of Your
In-House Team -
Start Generating
6
Leads
The Razor Promise
100% Authenticity
The best whitepapers are brand original and add something fresh to the industry. Razorcopy takes no shortcuts in doing this – no plagiarism, AI writing tools, or anything else.
Commitment to Deadlines
You shouldn’t have to play the waiting game with whitepaper writing. When we give you a timeline, we hold true to it.
100% Transparency
Razorcopy operates like part of your in-house team. That means no fuzziness in pricing, communication, or business operations.
Full White Label
Confidentiality
All Razorcopy whitepapers are written under your brand name. We work silently in the background as a reliable white label partner and making you look good!
Frequently Asked Questions
-
Do I need to be writing a whitepaper?
There’s no clear answer to this. It depends on what your goals are and how you want to present yourself to potential clients.
Writing a whitepaper is ideal for brands looking to circulate information that answers a pressing question – or set of questions – within their industry. Whitepapers should present a deep level of expertise through content and illustrations. We see a lot of B2B brands, healthcare organizations, non-profits, government agencies, and public health programs produce whitepapers to get their name out there and generate strong leads.
-
Will I see instant results with my whitepaper?
It depends on how you promote it. Most brands distribute whitepapers in exchange for contact information – lead generation. Aggressively promoting your whitepaper with paid ads or at an event can help get your name out there faster. Whitepapers can serve as a powerful lead generation tool for as long as you have it on your website. We recommend promoting it with a combination of paid ads and SEO.
-
What is the turnaround time for whitepaper writing?
Timelines can vary based on the industry, research required, level of detail, word count, and the bandwidth of the Razor writer. We typically try to deliver the content of a whitepaper within 3-5 weeks or less. This process includes everything from ideation, building the outline, drafting the content, and proofreading. We’ll provide a target deadline once the outline is approved. If any delays come up, we’ll keep you in the loop.
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How long should my whitepaper be?
Word counts can vary based on the topic and depth of the content. Writing a whitepaper is about zeroing in on a topic and sparing no detail in answering questions. We typically recommend whitepapers to be between 2,500 – 5,000 words.
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Are Razor writers US-based, native English speakers?
Yes. Razorcopy is based in San Diego, CA. The writing team holds bachelor’s degrees in journalism, marketing, English, and more.
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How will I communicate with my Razor writer?
Because we’re a white label agency, Razor writers are trained on many different project management and communication tools. This includes (but is not limited to) ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you’ve got a favorite, we’ll work with it.
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How many revisions are included?
Whitepapers get two free revisions. The purpose of building exhaustive outlines is to prevent significant revisions. If your whitepaper needs more than two revisions, we’ll likely need to re-visit the project brief.
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What if I have more questions?
For any additional questions, please send an email to info@razorcopy.com or email Kevin directly at kevin@razorcopy.com
How Can We Help Step Up Your
Content Game?
Brands are built on content. Razorcopy is here to give you the foundation you deserve.
Let’s talk about how we can boost your brand credibility with an expert whitepaper.
Book a time on my calendar and you will receive a calendar invite along with Zoom meeting details.
or shoot me an email at
kevin@razorcopy.com.