Let’s be honest. There’s a whole lot of buzz around how to leverage AI in writing right now. Everyone and their ex-roommate is suddenly an “AI content strategist” and has an opinion on whose jobs are getting replaced when.
But let’s cut through the static. You want real, smart ways to use AI writing tools that don’t tank your brand voice, kill creativity, or make your blog posts sound like they were written by a toaster.
Good news! You’re in the right place. We’re Razorcopy, and we play in the deep end of content marketing and the best AI writing tools.
Up to 69% of marketing professionals are excited about AI technology and its impact on their jobs, and we’re happy to be in that camp. When we use artificial intelligence, humans still come out on top—every time.
Let’s talk about how to leverage AI in a winning content creation process, in ways you have thought about and a few you probably haven’t.
1. AI Writing Tools Aren’t the Writer — They’re the Assistant
AI writing assistants are like that over-caffeinated intern who never sleeps and never stops suggesting stuff. They’re incredible for idea generation, outlines, intros, FAQs, and even pulling quotes.
But they shouldn’t be running the show.
Want to write a blog post that hits? Use your AI writing assistant to generate content ideas, headlines, and structure. Then bring in the human touch to add voice, insight, and personality. It’s not cheating — it’s creative efficiency.
The best AI writing doesn’t start with a boring prompt. If you’re typing, “write a blog post about marketing,” congratulations—you’ve just asked your AI writing assistant to hand you a soggy piece of white bread.
Instead, throw it something spicy. Try:
- “Write 10 headlines for a B2B content campaign that reference Taylor Swift.”
- “Create product descriptions for a line of goth-themed office supplies.”
- “Write a blog post about SaaS churn… in the voice of Ted Lasso.”
Weird prompts make your AI writing tools more fun and jolt your brain out of its routine, helping you bounce ideas in new directions.
Think of your AI text generator like a brainstorming partner who’s always down to get a little unhinged. The hotter the spark, the brighter the fire.
2. Save the Brainpower for Higher-Value Stuff
You’ve got a sheer volume of work. AI writing software can knock out the repetitive stuff so you can focus on the good stuff — like thought leadership, brand storytelling, or that killer sales email you’ve been avoiding for two weeks.
As of 2025, up to 43% of marketing professionals are automating repetitive tasks and processes with AI software, according to SurveyMonkey. Regarding content, this could mean using AI for:
- Product descriptions (the 300 you still haven’t written)
- FAQs that make your customer service team love you
- Meta descriptions that don’t suck
- Rewriting paragraphs 14 times until they stop sounding like your accountant wrote them
AI tools are phenomenal at grunt work. Let them take it so your talented content team can spend more time on important tasks.
3. Your Brand Voice Doesn’t Have to Die in the AI Void
One of the biggest fears about using AI writing tools is that everything starts to sound the same. Hello, vanilla internet that regurgitates everything we already know.
But here’s a trick: you can feed your AI content generator examples of your brand’s voice. Give it your blog posts, newsletters, social media captions — the good, creative, one-of-a-kind stuff.
Some AI writing assistants let you create “custom personas” or train them on specific writing samples. This is where you go from “meh” to “that sounds exactly like us.”
Pro tip: Don’t be afraid to go back and “punch up” AI-generated content with spicy language, weird metaphors, or that brand personality your fans secretly love.
4. Chrome Extensions + AI Tools = Speed Demons
If you’re still copying and pasting from ChatGPT into Google Docs, we need to talk.
Most of the best AI writing tools offer chrome extensions that let you write directly inside your content management system, email platform, or project management app. This means real-time edits, on-page rewrites, and instant headline suggestions.
You don’t need 57 tabs open. Instead, you need one AI tool that works where you do.
5. Break Writer’s Block With AI Brainstorming
Stuck? Burned out? Spent 43 minutes staring at a blinking cursor?
AI writing generators are killer for helping you bounce ideas off something that won’t judge you for typing “blog post ideas about dental floss that don’t suck.”
Use AI technology to brainstorm:
- Blog topics and structures
- Video scripts
- Instagram captions
- Newsletter subject lines
At the end of the day, you’re still the driving force behind the content produced. In this new AI-fueled world, you just don’t have to start from zero anymore.
6. AI Models + Data = Smarter Business Writing
This one doesn’t get talked about enough in the content realm: AI writing software doesn’t just write, it can think (ish).
Feed your AI tool a spreadsheet of survey results. Ask it to summarize key insights. Better yet, use it to generate content from your company’s internal data — think whitepapers, research breakdowns, or sales summaries.
Use this tactic to build trust and authority without spending six weeks in Excel hell.
7. AI Helps With Work-Life Balance
Content teams and solo writers alike are under pressure to produce more, more, more. According to HubSpot’s State of Marketing Report in 2024, more than half of marketers plan on increasing their investment in content marketing.
AI writing assistants give you back time, which you can spend not working or focusing on your ever-growing laundry list. (Wild concept, right?)
Whether it’s finishing that campaign before happy hour or skipping the Sunday night dread because your newsletter’s already done, AI is quietly changing the way creatives reclaim their schedules.
More sleep, fewer rewrites. That’s the dream for talented copywriters and marketers.
8. Don’t Assume AI Writing Assistants Are a Magic Wand
AI writing isn’t a cheat code. It’s a tool, which means it’s only as sharp as the hand that wields it.
Use it wrong, and you’ll pump out generic content that tanks your SEO, bores your readers, and makes your brand sound like a conference call. Use it smartly and you’ll create content faster, better, and without selling your creative soul.
In truth, learning how to leverage AI is less about pushing a button and more about knowing when to hit delete.
Final Word: Make AI Writing Generators Work With You
AI writing isn’t going anywhere, but believe us when we say neither are great writers.
The sweet spot? Using AI writing tools to generate content that feels human, with the voice, emotion, and intelligence that makes people care.
Want help turning AI tools into your copy BFF? At Razorcopy, we write with it, around it, and in spite of it — and we’re good at making it sound human. Let’s talk.
