Accessible, Concise, Conversational
Easy to read, understand, and relate to.
Sales Copywriting
Services
Target your customers with bullseye
accuracy. Take creative branding to the
next level with your sales copy.
Razorcopy’s Code for
Game-Changing Sales Copy
The world’s greatest companies share one trait: remarkable sales copy.
How Important is Strong Sales Copy?
Copy Reels in Customers Compelling sales copy generates 7.8X more site traffic and creates brand recall.
Selling is a Game of First Impressions 8 out of 10 people never read past your headlines.
Good Headlines Spark Action 90% of people who read headlines also read CTA copy.
What Our Sales
Copywriting Services Cover
Pictures may be worth a thousand words – but creative sales copy does the selling.
- Brochures
- Slogans
- Headlines
- Taglines
- Social Media
- Digital Ads
- Advertorials
- Infographic Copy
- Landing Pages
- Sales Sequence Scripts
- Event Materials
- Video Scripts
Benefits of Professional Sales Copywriting
- Humanize Your Product/Service
- Appeal to Customers Emotionally
- Give Your Brand a Personality
- Capture Precious Customer Attention
- Generate More Conversions
- Differentiate Yourself
Our Website Copywriting
Specialties
Digital
Marketing
Web Design & Development
Big Data
SaaS
Business
Entrepreneurship
Construction
Hospitality
HIV-Prevention &
Treatment
eCommerce
Technology
Hair Styling
Recreational Vehicles
Lifestyle
Food & Beverage
Insurance
Drones
Healthcare
Dentistry
Law
Finance
IT Support
Travel
Outdoors
Leisure
Sustainability
Holistic Medicine
Jewelry
Landscaping
Properly Management
Martial Arts
Automotive/Tires
Senior Living
Home Improvement
Exceptional sales copy is a language that transcends the business world. No matter what industry you come from, we’ll get to the root of what people want to hear.
Our Sales Copywriting Process
Brand Onboarding Brief
Originality is at the core of all great sales copy – we need to find your X factor. New clients fill out a brand questionnaire to gauge voice, values, customers, challenges, and form the writing foundation.
Zero-In On Your Customers
Sales copy should poke at your customers’ challenges with an emotional lightning rod. We’ll examine your target market under a microscope to pinpoint what makes them tick.
Competitive Analysis
Razor copywriters don’t just throw things at the wall to see what sticks. We take the time to understand what your competitors are doing well – and how we can one-up them.
Outline the Direction
Based on our research, we’ll map out our creative game plan in detail. This addresses the who, what, why, and how of the project.
Draft the Copy
Once you give us the thumbs up, your Razor copywriter will rev up their creative writing engine. We’ll provide a deadline – usually within 1-3 days or less – to expect the first draft.
Proofing
Four eyes are always better than two. All sales copy is examined and proofed by a senior Razor copywriter before it’s sent to you.
Revisions (if applicable)
Your Razor writer will take care of any necessary revisions within 24-48 hours – or less.
High Fives!
With your approval, we’ll send the copy off to the respective designer.
How We Fulfill Sales
Copywriting Needs
-
Choose a Plan Based on
1
Your Content Requirements -
Get Paired with
2
a Razor Writer -
Walk Us Through
3
Your Process -
Start Assigning Tasks
4 -
Treat Your Razor Writer
5
Like Part of Your
In-House Team -
Scale Up or Down
6
as Needed
The Razor Promise
100% Originality
Sales copy is worthless if it’s not evoking human emotion. Every piece of Razor sales copy is carefully crafted to add something fresh and captivating.
Respect for Deadlines
No one likes the waiting game – we get it. When a Razor copywriter gives you a deadline, think of it as a promise.
Devotion to Transparency
Razorcopy isn’t a faceless content mill – we’re your writing partners. To us, a partnership means no unwelcome surprises in pricing, timelines, or anything else.
Full White Label Confidentiality
Razorcopy is an extension of your own team. All the work we do is under your brand name, period.
Frequently Asked Questions
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Can I write my own sales copy?
Of course you can! But there’s a lot more to sales copywriting than what meets the eye. Writing sales copy that sparks human emotion is a game of psychology. Copywriters have dedicated their professional life to understanding what makes people tick. This involves endless research, critical observation, and of course, extraordinary creativity.
Anyone can slap a string of words together. But it takes a professional touch to get results. -
Should online sales copy target search engines?
Yes – depending on the format. However, sales copy MUST be written for humans first, search engines second. The number one goal of sales copy is to motivate people to take action. Appealing to search engines is secondary.
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Can I start with a test run to see if the Razor writer understands my brand?
Of course! We want to be sure you’re paired with the perfect writer before making any commitments. We like to start with 1-2 sample assignments to see if the writer is a good fit. Once you feel comfortable with your Razor writer, you can ramp up tasks as you see fit.
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Are Razor copywriters US-based, native English speakers?
Yes! Razorcopy hails from the always-beautiful San Diego, CA. Razor copywriters hold bachelor’s degrees in journalism, marketing, English, and more.
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How will I assign tasks to my Razor writer?
We primarily operate as a white label agency. This means we use many different project management and communication tools. Our favorites include ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you’ve got a preferred PM tool, we’ll use it!
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What is the average turnaround time for a piece of sales copy?
Exceptional copy should never be rushed – but no one likes sitting around twiddling their thumbs. Turnaround times can depend on the topic, level of research needed, and input from your end. We normally aim to deliver the first draft within 1-3 business days. If any roadblocks come up, we’ll let you know immediately.
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Is keyword research included?
Yes – if necessary. Razor writers are trained to perform keyword research using Ahrefs. We will send over a list of keywords for your approval before we start writing. If you have an SEO analyst working in-house, we’re happy to follow their lead.
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How many revisions are included?
Each piece of sales copy gets two free revisions. This includes larger-scale changes – small tweaks are freebies. If you need more than two revisions, we may need to re-visit the project brief.
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What if I have more questions?
For any additional questions, please send an email to info@razorcopy.com or email Kevin directly at kevin@razorcopy.com
How Can We Help Step Up Your
Content Game?
Brands are built on content. Razorcopy is here to give you the foundation you deserve.
Let’s chat about lifting your brand presence with professional sales copywriting.
Book a time on my calendar and you will receive a calendar invite along with Zoom meeting details.
Or shoot me an email at
kevin@razorcopy.com