Bold Brand Voice
Extraordinary eCommerce copy that creates emotional connections.
Conversion-Focused eCommerce Copywriting Services
We give eCommerce brands the creative boost
to turn web traffic into revenue.
Razor Facts:
-
200+
Product Pages Written
-
30+
Industries Served
-
Thousands
of $$ in Revenue Generated
Razorcopy’s Formula for Sales-Driven eCommerce Copy
Sharp copywriting is the key to turning interest into dollar signs.
How Important is Professional eCommerce Copywriting?
Retail’s Future is Online It’s estimated that 95% of all purchases will be made online by 2040.
Strong SEO = Low Hanging Fruit 37.5% of traffic to eCommerce sites comes from search.
Polished Content Matters 98% of shoppers are dissuaded from a purchase by incomplete or incorrect content.
Benefits of Expert
eCommerce Copywriting
- Infuse Brand Personality with Products
- Craft Persuasive Customer Journeys
- Build Brand Authority
- Attract Interested Customers via Search
- Spark More Conversions
- Out-Do Your Competitors
Our eCommerce Copywriting Specialties
Digital
Marketing
Web Design & Development
Big Data
SaaS
Business
Entrepreneurship
Construction
Hospitality
HIV-Prevention &
Treatment
eCommerce
Technology
Hair Styling
Recreational Vehicles
Lifestyle
Food & Beverage
Insurance
Drones
Healthcare
Dentistry
Law
Finance
IT Support
Travel
Outdoors
Leisure
Sustainability
Holistic Medicine
Jewelry
Landscaping
Properly Management
Martial Arts
Automotive/Tires
Senior Living
Home Improvement
Razorcopy’s expertise is constantly growing. No matter what you sell online, we’ll
master it backward and forwards.
Our eCommerce Copywriting Process
Brand Onboarding
Brief
High-performing eCommerce copy is a perfect harmony of branding, customer benefits, and psychology. Each project starts with a time-tested brand brief to find what makes your online store special.
SEO Research +
Competitive Analysis
Forgoing SEO means you’re leaving money on the table. Razorcopy will examine your competitors and industry keyword trends to uncover where the biggest transactional opportunities lie.
Intensive
Outlines
Clients should know exactly what they’re getting before eCommerce copywriting begins. That’s why we start by presenting full-scale outlines of every page for your approval.
Write the Page
Copy
Once our outline wins your approval, your Razor copywriter will start the first draft. Turnaround times are provided once outlines get approved – usually 1-3 days or less.
Proofing
Each eCommerce webpage is thoroughly proofed by a senior Razor copywriter for structure, grammar, and technical specs before we send it to you.
Revisions
(if applicable)
Your Razor writer will take care of any needed revisions within 24-48 hours – or less.
Off to Design!
With your final approval, we’ll pass each page off to the proper web designer.
How We Fulfill eCommerce
Copywriting Needs
-
Choose a Plan Based on
1
Your Content Requirements -
Get Paired with a
2
Razor Writer -
Walk Us Through
3
Your Process -
Start Assigning
4
Tasks -
Treat Your Razor
5
Writer Like Part of
Your In-House Team -
Scale Up or Down
6
as Needed
The Razor Promise
100% Original
eCommerce Copy
Your eCommerce web copy should sell products AND differentiate you in the market. That’s why Razorcopy takes a distinctive approach with every project – no templates, AI writing tools, plagiarism, or shortcuts.
Dedication to
Deadlines
You’re ready to start making money online – not play the waiting game. When a Razor copywriter gives you a timeline for eCommerce copy, we mean it.
Complete
Transparency
We’re your eCommerce copywriting partners, not a lifeless vendor. We won’t hit you with any curveballs – surprise fees, mysterious timelines, or any other shady business practices.
White Label
Confidentiality
Your Razor writer is like part of your in-house team. All the work we do for you is under your brand name.
Frequently Asked Questions
-
How important is professional eCommerce copywriting?
The eCommerce copy on your website is like a digital salesperson. Anyone can write a webpage, but writing one that informs, persuades, and motivates people to take action requires an expert touch.
A seasoned eCommerce copywriter understands the psychology behind online sales – as well as how to leverage SEO and best writing practices to drive conversions. More importantly, they know how to do all this AND give your website a special twist that reflects your branding goals.
In short, eCommerce copywriting plays an enormous role in your site’s ability to sell. Do yourself a favor and avoid the shortcuts.
-
How long should a product page be?
It depends on the product you’re selling, how much technical information plays into it, and how you want to structure the page. We recommend product pages to be no less than 300 words. We normally write pages in the 400-600-word range.
-
Can I start an eCommerce copywriting project slowly to make sure my Razor writer is a good match?
You bet! We know we might not be the perfect fit for every business – and that’s ok. We like to start new projects with a handful of pages to gauge the partnership. Once you’re comfortable with our process and quality, you can ramp up as you see fit.
-
Are Razor copywriters US-based, native English speakers?
Yes! Razorcopy’s writers are based in San Diego, CA. Our copywriters hold bachelor’s degrees in journalism, marketing, English, and more.
-
How will I assign tasks to my Razor writer?
You can assign tasks to your Razor writer any way you want.
We prefer keeping a shared Kanban board to manage projects. As a white label agency, our job involves working on a plethora of different project management and communication tools to accommodate our clients. Our favorites include ClickUp, Trello, Basecamp, Asana, Teamwork, Slack, Skype, Zoom, and more. If you have a go-to PM tool, we’ll use it!
-
What is the average turnaround time for a single webpage/product?
Turnaround times are based on a few factors. This could be the level of research needed, the length of the page, bandwidth of the writer, etc. Once we have your approval on the page outline, we aim to deliver the first draft in 1-3 business days. If any delays come up, we’ll let you know immediately.
-
Is keyword research included?
Yes. Razor writers are well-versed in keyword research for eCommerce copywriting – using Ahrefs. We’ll send over a list of keywords with the page outline for review. Some of our clients have their own SEO specialists managing keyword research. We’re happy to work with them and follow their lead.
-
How many revisions are included?
Each webpage gets two free revisions. This involves the larger-scale changes – quick fixes are free. If a page needs more than two revisions, we may need to sit down and re-visit the project brief.
-
What if I have more questions?
For any additional questions, please send an email to info@razorcopy.com or email Kevin directly at kevin@razorcopy.com
How Can We Help Step Up Your
Content Game?
Brands are built on content. Razorcopy is here to give you the foundation you deserve.
Let’s chat about turning your online store into a sales machine with smart eCommerce copywriting.
Book a time on my calendar and you will receive a calendar invite along with Zoom meeting details.
Or shoot me an email at
kevin@razorcopy.com